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♻️ From Towel to Tool – The Super Wipes Story
Twelve months in the planning — and almost ready to launch.
From July 2025, Super Wipes will be available for delivery across London and the South East via our own fleet, and nationwide through Amazon and eBay.
At Super Laundry, we believe no towel should end its life in landfill.
Every month, we process millions of towels for clients across London. Some reach the end of their usable life — torn, worn, or no longer fit for our 5* clients to use. But instead of discarding them, we saw an opportunity.
That’s why we created Super Wipes — high-quality cleaning cloths repurposed from 100% cotton towels that would otherwise go to waste.
Each wipe is laundered, hand-selected, cut, and compressed by our team, transforming what was once waste into something practical, purposeful, and planet-friendly.
Whether you’re wiping down a surface, cleaning equipment, or managing a messy job — Super Wipes give new life to old fabric, and help us build a truly circular laundry process.
🌱 What Makes Super Wipes Different
- Eco-friendly packaging — only minimal, biodegradable and 100% recycled materials. No plastics.
- Rewash service available — we offer a cleaning and return system for regular customers to extend the life of every wipe.
- Energy recovery at end-of-life — any towels or wipes that don’t meet our quality standards for reuse or sale are responsibly collected and incinerated to help power London, ensuring nothing goes to landfill.
- A true paper alternative — using Swipes reduces the need for disposable paper towels and protects forests from unnecessary felling.
🔄 Our Goal
To become the first commercial laundry in the UK with a zero-towel-waste model.
One swipe at a time.